Alena develops early stage ideas into successful products and services. She is skilled in business development and planning, identifying and creating meaningful business partnerships. Her track record includes several successful startups in finance and technology. A polyglot who speaks seven languages, Alena graduated in Diplomacy from University College of International and Public Relations Prague where she studied international economy and monetary systems. Alena also earned a Master’s Degree in Marketing Communication and a Master's in German from Comenius University Bratislava, Slovakia. Alena has over 15 years of experience in business leadership and development, including as Head of Business Development for Komercni Pojistovna, a Société Générale insurance company and INSIA, one of Czech Republic’s largest financial advisory networks that she brought from 120m to 2b in annual revenues in 3.5 years. Alena also launched oPojisteni.cz, the #1 online media site for insurance professionals in Czech Republic. In 2013, she left the traditional financial industry to join the crypto revolution and founded SatoshiLabs, one of the most highly regarded companies in the Bitcoin space. SatoshiLabs introduced several innovations that significantly changed the ecosystem: the first bitcoin map at CoinMap.org, the first bitcoin mining pool SlushPool.com, and TREZOR the original hardware wallet. Today, Alena is advisor to numerous startups and established companies helping them to embrace cryptocurrencies and blockchain technology.